{"id":804,"date":"2021-09-07T10:36:12","date_gmt":"2021-09-07T01:36:12","guid":{"rendered":"https:\/\/www.midori-japan.co.jp\/english\/?page_id=804"},"modified":"2026-03-18T10:17:22","modified_gmt":"2026-03-18T01:17:22","slug":"history","status":"publish","type":"page","link":"https:\/\/www.midori-japan.co.jp\/english\/about\/history\/","title":{"rendered":"A HISTORY of MIDORI"},"content":{"rendered":"\n<article>\n<header>\n\t\t\t\t\n\t\t\t\t<h1>\n\t\t\t\t\tA HISTORY <i>of<\/i><br>\n\t\t\t\t\tMIDORI\n\t\t\t\t<\/h1>\n\t\t\t\t\n\t\t\t\t<nav>\n\t\t\t\t\t<ul>\n\t\t\t\t\t\t<li class=\"decade-1950s\"><a href=\"#decade-1950s\">1950s<\/a><\/li>\n\t\t\t\t\t\t<li class=\"decade-1960s\"><a href=\"#decade-1960s\">1960s<\/a><\/li>\n\t\t\t\t\t\t<li class=\"decade-1970s\"><a href=\"#decade-1970s\">1970s<\/a><\/li>\n\t\t\t\t\t\t<li class=\"decade-1980s\"><a href=\"#decade-1980s\">1980s<\/a><\/li>\n\t\t\t\t\t\t<li class=\"decade-1990s\"><a href=\"#decade-1990s\">1990s<\/a><\/li>\n\t\t\t\t\t\t<li class=\"decade-2000s\"><a href=\"#decade-2000s\">2000s<\/a><\/li>\n\t\t\t\t\t\t<li class=\"decade-2010s\"><a href=\"#decade-2010s\">2010s<\/a><\/li>\n\t\t\t\t\t\t<li class=\"decade-2020s\"><a href=\"#decade-2020s\">2020s<\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/nav>\n\t\t\t\t\n\t\t\t<\/header>\n\t\t\t\n\t\t\t<section id=\"decade-1950s\">\n\t\t\t\t\n\t\t\t\t<header>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t1950s\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<ol>\n\t\t\t\t\t\t<li>1953: Advent of broadcast television in Japan<\/li>\n\t\t\t\t\t\t<li>1954: Tokyo Metro Marunouchi Line opens<\/li>\n\t\t\t\t\t\t<li>1958: Construction of Tokyo Tower completed<\/li>\n\t\t\t\t\t<\/ol>\n\t\t\t\t<\/header>\n\t\t\t\t\n\t\t\t\t<section id=\"year-1950\">\n\t\t\t\t\t<div class=\"image logo_70th\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-1950_image.gif\" width=\"300\" height=\"300\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>1950<\/i>\n\t\t\t\t\t\tMidori Shokai Co., Ltd. Established.<br>\n\t\t\t\t\t\tThe company\u2019s first product is letter paper with the courier symbol.\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tMidori Shokai Co., Ltd. was established in 1950.<br>\n\t\t\t\t\t\tMidori means \u201cgreen\u201d in Japanese <br>\n\t\t\t\t\t\tand was chosen as the company name to represent the strength <br>\n\t\t\t\t\t\tof a plant spreading its green leaves in a field.  <br>\n\t\t\t\t\t\tIn addition to letter paper, <br>\n\t\t\t\t\t\twhich remains central to the MIDORI brand to this day, <br>\n\t\t\t\t\t\tthe company also expanded to other paper products, <br>\n\t\t\t\t\t\tincluding notebooks and sketchbooks.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/section>\n\t\t\t\t\n\t\t\t\t<figure id=\"year-1952\">\n\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-1952_image.jpg\" width=\"350\" height=\"230\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>1952<\/i>\n\t\t\t\t\t\tCompany begins taking orders for and producing business diaries\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tCreated in an era before company diaries, <br>\n\t\t\t\t\t\tMIDORI\u2019s business diaries were initially adopted by automobile manufacturers. <br>\n\t\t\t\t\t\tThis served as the starting point for the company\u2019s production <br>\n\t\t\t\t\t\tof business diaries and order-made products for corporate clients.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t<small>\n\t\t\t\t\t* Photograph shows product from 1987.\n\t\t\t\t<\/small>\n\t\t\t\t\n\t\t\t<\/section>\n\t\t\t\n\t\t\t<section id=\"decade-1960s\">\n\t\t\t\t\n\t\t\t\t<header>\n\t\t\t\t\t<div class=\"image\" style=\"perspective-origin: 50% -162.857%;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/decade-1960s_image.jpg\" width=\"1440\" height=\"700\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t1960s\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<ol>\n\t\t\t\t\t\t<li>1960: Color television broadcasts begin in Japan<\/li>\n\t\t\t\t\t\t<li>1964: Tokaido Shinkansen bullet train line opens<\/li>\n\t\t\t\t\t\t<li>1964: Olympic and Paralympic Games Tokyo<\/li>\n\t\t\t\t\t\t<li>1969: Tomei Expressway opens<\/li>\n\t\t\t\t\t<\/ol>\n\t\t\t\t<\/header>\n\t\t\t\t\t<figure id=\"year-1951\">\n\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-1951_image.jpg\" width=\"311\" height=\"260\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>early 1960s<\/i>\n\t\t\t\t\t\tDiary Free\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tThese diaries were printed without dates to grant users even greater freedom. <br>\n\t\t\t\t\t\tThe varied lineup included editions designed for older users and teenagers. <br>\n\t\t\t\t\t\tThe diaries went on to become MIDORI\u2019s main product line, <br>\n\t\t\t\t\t\ta position they retain to this day.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t<figure id=\"year-1960\">\n\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-1960_image.jpg\" width=\"226\" height=\"300\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\tMulti-Year Diary (Ikusaigetsu)\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tThe creation of the Multi-Year Diary lineup enabled users to write diary entries <br>\n\t\t\t\t\t\tfor the same date in different years on a single page. <br>\n\t\t\t\t\t\tThe lineup continues to feature a wide range of variations <br>\n\t\t\t\t\t\tfor young and old users alike.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t<figure id=\"year-1961\">\n\t\t\t\t\t<div class=\"image logo_70th\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-1961_image.jpg\" width=\"280\" height=\"440\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>1961<\/i>\n\t\t\t\t\t\tDiamond memo\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tThe first pocket-sized notepad in Japan <br>\n\t\t\t\t\t\tto enable users to write on both sides of each page, <br>\n\t\t\t\t\t\tthe Diamond memo pad was a revolutionary product <br>\n\t\t\t\t\t\tand a hit among business professionals during <br>\n\t\t\t\t\t\ta period of rapid economic growth in Japan.\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<section class=\"details\">\n\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\tWhy has this notepad retained <br>its popularity for over 60 years?\n\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\tIn 1961, Japan was in the midst of a period of rapid economic growth. <br>\n\t\t\t\t\t\t\tAt the time, notepads were usually placed by phones or on desks. <br>\n\t\t\t\t\t\t\tThe Diamond memo pad was the first in Japan that enabled use on the go by allowing users to write on both sides in addition to featuring a sweat-resistant cover and a size that was ideal for placing in shirt pockets. The series remains popular to this day.\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/section>\n\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t<section id=\"year-1963\">\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>1963<\/i>\n\t\t\t\t\t\tCompany name changed to Midori Co., Ltd.\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tThe company changed its name from Midori Shokai, <br>\n\t\t\t\t\t\twhich was written in a combination of hiragana and kanji, to Midori in katakana.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/section>\n\t\t\t\t\n\t\t\t\t<section id=\"year-1964\">\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>1964<\/i>\n\t\t\t\t\t\tNagareyama Factory established in Chiba prefecture\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tMidori\u2019s Nagareyama Factory was completed in 1964. <br>\n\t\t\t\t\t\tIn addition to acting as a center for various printing, <br>\n\t\t\t\t\t\tprocessing and binding operations, it serves as a base for managing the company\u2019s products.<br>\n\t\t\t\t\t\tThe factory\u2019s employees continue to work with passion to overcome new challenges <br>\n\t\t\t\t\t\tand further improve the quality of the items they produce.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/section>\n\t\t\t\t\n\t\t\t<\/section>\n\t\t\t\n\t\t\t<section id=\"decade-1970s\">\n\t\t\t\t\n\t\t\t\t<header>\n\t\t\t\t\t<div class=\"image\" style=\"perspective-origin: 50% -655.451%;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/decade-1970s_image.jpg\" width=\"1440\" height=\"700\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t1970s\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<ol>\n\t\t\t\t\t\t<li>1970: Osaka Expo \u201970 held in Osaka<\/li>\n\t\t\t\t\t\t<li>1973: The 1973 oil crisis begins<\/li>\n\t\t\t\t\t\t<li>1978: Narita International Airport opens<\/li>\n\t\t\t\t\t<\/ol>\n\t\t\t\t<\/header>\n\t\t\t\t\n\t\t\t\t<figure id=\"year-1970\">\n\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-1970_image.jpg\" width=\"184\" height=\"260\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>1970<\/i>\n\t\t\t\t\t\tDECORATION SEAL\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tThese decorative stickers printed on both sides were revolutionary <br>\n\t\t\t\t\t\tat the time of their introduction.<br>\n\t\t\t\t\t\tTheir stylish designs were popular as additions to automatic doors, <br>\n\t\t\t\t\t\twhich were becoming increasingly commonplace at the time, <br>\n\t\t\t\t\t\tand the windows of beauty salons and caf\u00e9s.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t<figure id=\"year-1971\">\n\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-1971_image.jpg\" width=\"196\" height=\"236\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>1971<\/i>\n\t\t\t\t\t\tGROOVY CASE\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tThese robust, lightweight containers were designed <br>\n\t\t\t\t\t\tto be sturdy enough for use by children. <br>\n\t\t\t\t\t\tThe appealing design of these box-shaped cardboard cases saw them become <br>\n\t\t\t\t\t\ta breakout hit that revolutionized the concept <br>\n\t\t\t\t\t\tof school bags and remained in production until 1988.\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<section class=\"details\">\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\tWhile the Groovy Case initially took some time to gain traction in the market, it made its breakthrough soon after being featured in news programs. From that point on, the series continued to produce trend-setting designs and established itself as one of the top stationery items of the mid-20th century.\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/section>\n\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t<figure id=\"year-1979\">\n\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-1979_image.jpg\" width=\"204\" height=\"240\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>1979<\/i>\n\t\t\t\t\t\tgreeting letter\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tMIDORI\u2019s first venture into selling letter paper <br>\n\t\t\t\t\t\tand envelopes as a set for letter writing led <br>\n\t\t\t\t\t\tto the creation of a new generation of young fans.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t<\/section>\n\t\t\t\n\t\t\t<section id=\"decade-1980s\">\n\t\t\t\t\n\t\t\t\t<header>\n\t\t\t\t\t<div class=\"image\" style=\"perspective-origin: 50% -1007.93%;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/decade-1980s_image.jpg\" width=\"1440\" height=\"700\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t1980s\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<ol>\n\t\t\t\t\t\t<li>1982: Tohoku Shinkansen and Joetsu Shinkansen bullet train lines open<\/li>\n\t\t\t\t\t\t<li>1983: Tokyo Disneyland opens<\/li>\n\t\t\t\t\t\t<li>1989: Consumption tax introduced in Japan<\/li>\n\t\t\t\t\t\t<li>1989: Japan enters the Heisei era as Emperor Akihito is enthroned<\/li>\n\t\t\t\t\t<\/ol>\n\t\t\t\t<\/header>\n\t\t\t\t\n\t\t\t\t<figure id=\"year-1980\">\n\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-1980_image.jpg\" width=\"560\" height=\"370\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>1980<\/i>\n\t\t\t\t\t\tColor Message Cardboard\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tThe first colored message cardboard to be released onto the Japanese market, <br>\n\t\t\t\t\t\tthis product created a new cultural phenomenon by turning shikishi\u2014an item that had previously been used for autographs\u2014into a medium for writing heartfelt messages from groups of friends, families and colleagues. These items continue to be a central element of the MIDORI brand.\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<section class=\"details\">\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\tReleased in 1980, MIDORI\u2019s Color Message Cardboard dispelled the stereotype of shikishi boards as plain white squares and enabled users to express congratulations and gratitude more vibrantly than ever before. The initial release featured six variations, including heart design on a light pink board and a pastel-colored polka dot pattern. With the popularity of items featuring adorable characters at the time of its release, the series\u2019 design stood apart thanks to its refined aesthetic. Over the next 40 years, MIDORI has continued to break new ground in this area with a range of innovations including heart- and flower-shaped die-cut Message Cardboard and the sale of Message Cardboard and sticker sets.\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/section>\n\t\t\t\t<\/figure>\n\t\t\t\t<figure id=\"year-1981\">\n\t\t\t\t\t<figure id=\"year-1981-1\">\n\t\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-1981-1_image.jpg\" width=\"225\" height=\"302\" alt=\"\"><\/div>\n\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t<i>1981<\/i>\n\t\t\t\t\t\t\tKINTAKUN Series\n\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\tThe vibrant 1980s saw a boom in the number of video games <br>\n\t\t\t\t\t\t\tand characters enjoying mainstream success in Japan. <br>\n\t\t\t\t\t\t\tWhile fairy tale characters were the norm, <br>\n\t\t\t\t\t\t\tKINTAKUN Series was based on a Japanese legend of a boy <br>\n\t\t\t\t\t\t\twith superhuman strength. <br>\n\t\t\t\t\t\t\tHe appeared on a range of items that went beyond stationery <br>\n\t\t\t\t\t\t\tand became a widely popular character.\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/figure>\n\n\t\t\t\t\t<figure id=\"year-1981-2\">\n\t\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-1981-2_image.jpg\" width=\"365\" height=\"262\" alt=\"\"><\/div>\n\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\tMILK TEEN Series\n\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\tThis series featuring animals depicted <br>\n\t\t\t\t\t\t\tin stylish colors stood apart from the competition upon <br>\n\t\t\t\t\t\t\tits release and gained a large following.\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/figure>\n\n\t\t\t\t\t<figure id=\"year-1981-3\">\n\t\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-1981-3_image.jpg\" width=\"312\" height=\"238\" alt=\"\"><\/div>\n\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\tNYANNEES Series\n\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\tThe NYANNEES Series featured adorable images of fluffy cats <br>\n\t\t\t\t\t\t\ton a lineup of items ranging from aprons to mugs.\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/figure>\n\t\t\t\t<\/figure>\n\n\t\t\t\t<figure id=\"year-1993-2\">\n\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-1993-2_image.jpg\" width=\"333\" height=\"220\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>1984<\/i>\n\t\t\t\t\t\tPocket Diary\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tWith lustrous covers incorporating pink and blue hues together <br>\n\t\t\t\t\t\twith illustrations, these stylish diaries designed <br>\n\t\t\t\t\t\twith female users in mind featured colored ruled lines and illustrations inside. <br>\n\t\t\t\t\t\tThe diaries also featured a compact, slimline design and served <br>\n\t\t\t\t\t\tas the starting point for MIDORI\u2019s current Pocket Diary.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/figure>\n\n\t\t\t\t<figure id=\"year-1986\">\n\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-1986_image.jpg\" width=\"357\" height=\"377\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>1986<\/i>\n\t\t\t\t\t\tMASCOT CLEANER\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tAs the market for sundries continued to prosper, <br>\n\t\t\t\t\t\ta range of mini domestic appliances were developed in an efforts <br>\n\t\t\t\t\t\tto expand the possibilities offered by stationery. <br>\n\t\t\t\t\t\tMASCOT CLEANER was a table top cleaner created as part of this series <br>\n\t\t\t\t\t\tof mini appliances that provided a unique gift idea <br>\n\t\t\t\t\t\tfeaturing functionality and charm in addition to appeal as a novelty item. <br>\n\t\t\t\t\t\tIt received a Good Design Award for its design.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t<section id=\"year-1987\">\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>1987<\/i>\n\t\t\t\t\t\tCurrent MIDORI logo created\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<div class=\"image logo_70th\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-1987_image.gif\" width=\"400\" height=\"130\" alt=\"\"><\/div>\t\t\t\t\t\n\t\t\t\t\t<p>\n\t\t\t\t\t\tThe new MIDORI logo was designed to reflect the origins of the company\u2019s name. <br>\n\t\t\t\t\t\tThe curved line at the top follows a \u201chop, step, jump, high jump\u201d motion <br>\n\t\t\t\t\t\tthat gathers momentum as it progresses, culminating in an upward motion <br>\n\t\t\t\t\t\tthat expresses the strength to overcome adversity.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/section>\n\t\t\t\t\n\t\t\t\t<figure id=\"year-1989\">\n\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-1989_image.jpg\" width=\"186\" height=\"280\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>1989<\/i>\n\t\t\t\t\t\tPROFFESIONAL DIARY\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tThis item marked the expansion of the business diary market, <br>\n\t\t\t\t\t\twhich had previously mainly catered to older men, <br>\n\t\t\t\t\t\tto provide more products targeted at younger users and women.<br>\n\t\t\t\t\t\tThe innovative A5 slim size and format developed at this time are still <br>\n\t\t\t\t\t\tin use today.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t<\/section>\n\t\t\t\n\t\t\t<section id=\"decade-1990s\">\n\t\t\t\t\n\t\t\t\t<header>\n\t\t\t\t\t<div class=\"image\" style=\"perspective-origin: 50% -1697.82%;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/decade-1990s_image.jpg\" width=\"1440\" height=\"700\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t1990s\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<ol>\n\t\t\t\t\t\t<li>1991: Japanese asset price bubble collapses<\/li>\n\t\t\t\t\t\t<li>1993: J League soccer championship established<\/li>\n\t\t\t\t\t\t<li>1998: Winter Olympic and Paralympic Games Nagano<\/li>\n\t\t\t\t\t<\/ol>\n\t\t\t\t<\/header>\n\t\t\t\t\n\t\t\t\t<figure id=\"year-1990\">\n\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-1990_image.jpg\" width=\"560\" height=\"370\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>1990<\/i>\n\t\t\t\t\t\tLETTER CUTTER\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tThis LETTER CUTTER features a safety-focused design <br>\n\t\t\t\t\t\tthat prevents user contact with the blade and does not produce offcuts. <br>\n\t\t\t\t\t\tThe design went on to win a Good Design Gold Award and Design Plus Award, <br>\n\t\t\t\t\t\tfollowed by a Good Design Long Life Design Award in 2005.\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<section class=\"details\">\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\tThe Standex LETTER CUTTER was released in 1990. Based on opening envelopes in the manner of a paper knife, the newly-developed mechanism enabled users to open an envelope without producing offcuts simply by sliding the device along the top. An improved LETTER CUTTER \u2161 was released four years later, featuring a transparent guide plate to facilitate cutter alignment and a new rounded body design that has been maintained to this day. In 2017, the color lineup was updated and the product was rereleased under the name LETTER CUTTER. Three colors are currently available, matte black and transparent pink and blue.\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/section>\n\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t<figure id=\"year-1991\">\n\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-1991_image.jpg\" width=\"290\" height=\"270\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>1991<\/i>\n\t\t\t\t\t\tStandex Tape Dispenser\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tThis tape dispenser featured a suction cup designed to fix the device in place. <br>\n\t\t\t\t\t\tIncorporating a dial for toggling the suction function, <br>\n\t\t\t\t\t\tthe revolutionary design garnered attention <br>\n\t\t\t\t\t\tfor the ease with which it enabled attachment to the side <br>\n\t\t\t\t\t\tof desks and other office furniture, winning a Good Design Award, <br>\n\t\t\t\t\t\tDesign Plus Award and iF Design Award in 1992.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t<figure id=\"year-1992\">\n\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-1992_image.jpg\" width=\"340\" height=\"210\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>1992<\/i>\n\t\t\t\t\t\tEmbosser\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tFeaturing a revolutionary cartridge system that makes the embossing of <br>\n\t\t\t\t\t\tthree-dimensional initials and images a simple everyday process, <br>\n\t\t\t\t\t\tthis item was awarded a Good Design Award and iF Design Award in 1993 <br>\n\t\t\t\t\t\tand remains a perennial favorite to this day.\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<section class=\"details\">\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\tBased on the form of yukiusagi, simple rabbit snow sculptures traditionally made during winter in Japan, the extremely simple design is friendly and cute while remaining refined. In consideration of  the firm pressure required for embossing, it features a sturdy structure with a lever that is easy to press with the fingers and a body that effectively absorbs the applied force.\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/section>\n\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t<figure id=\"year-1993\">\n\t\t\t\t\t\n\t\t\t\t\t<figure id=\"year-1993-1\">\n\t\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-1993-1_image.jpg\" width=\"240\" height=\"220\" alt=\"\"><\/div>\n\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t<i>1993<\/i>\n\t\t\t\t\t\t\tCOLOR STATIONERY\n\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\tFeaturing a transparent color scheme, <br>\n\t\t\t\t\t\t\tthe COLOR STATIONERY series was a fusion of design <br>\n\t\t\t\t\t\t\tand functionality that represented a new stage in the evolution <br>\n\t\t\t\t\t\t\tof widely-popular core stationery items such as staplers and scissors.\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\n\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t<figure id=\"year-1994\">\n\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-1994_image.jpg\" width=\"480\" height=\"220\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>1994<\/i>\n\t\t\t\t\t\tWriteman Stationery Set II \/ III\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tFollowing the success of the first generation <br>\n\t\t\t\t\t\tof the Writeman Stationery Set of luxury writing implements, <br>\n\t\t\t\t\t\tthe design was revised to change with the times <br>\n\t\t\t\t\t\tand featured the grained finish that was widely used <br>\n\t\t\t\t\t\tfor the high-end consumer electronics of the era. <br>\n\t\t\t\t\t\tThis item won a Good Design Award and Design Plus Award in 1995.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t<figure id=\"year-1998\">\n\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-1998_image.jpg\" width=\"520\" height=\"260\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>1998<\/i>\n\t\t\t\t\t\tMini Cleaner\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tUseful for picking up eraser shavings and other small debris from desks, <br>\n\t\t\t\t\t\tthis item has remained a perennial favorite since its release in 1998.\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<section class=\"details\">\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\tThe Mini Cleaner was created to provide a piece of useful stationary that also added a touch of cuteness whenever it adorned users\u2019 desks. In 2016, the material was changed from ABS to highly-durable polycarbonate while keeping the same functionality. With a lustrous and highly-transparent design, the vibrant coloring has given the Mini Cleaner a new lease of life.\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/section>\n\t\t\t\t\t<!-- <a class=\"more\" href=\"https:\/\/www.midori-store.net\/SHOP\/65611006.html\" target=\"_blank\" rel=\"noopener\">MORE<\/a> -->\n\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t<\/section>\n\t\t\t\n\t\t\t<section id=\"decade-2000s\">\n\t\t\t\t\n\t\t\t\t<header>\n\t\t\t\t\t<div class=\"image\" style=\"perspective-origin: 50% -2247.78%;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/decade-2000s_image.jpg\" width=\"1440\" height=\"700\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t2000s\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<ol>\n\t\t\t\t\t\t<li>2002: FIFA World Cup held in Japan and South Korea<\/li>\n\t\t\t\t\t\t<li>2008: Lehman Brothers declares bankruptcy<\/li>\n\t\t\t\t\t\t<li>2009: Jury system introduced in Japan<\/li>\n\t\t\t\t\t<\/ol>\n\t\t\t\t<\/header>\n\t\t\t\t\n\t\t\t\t<figure id=\"year-2001\">\n\t\t\t\t\t<div class=\"image logo_70th\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-2001_image.jpg\" width=\"340\" height=\"320\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>2001<\/i>\n\t\t\t\t\t\tMulti Ruler\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tThis compact 30cm ruler can be folded for easy storage inside pencil cases <br>\n\t\t\t\t\t\tand remains a longstanding hit to this day.\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<section class=\"details\">\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\tDesigned to be folded and put inside users\u2019 pencil cases, it was created to alleviate the inconvenience of carrying around a 30 cm ruler. The name Multi Ruler was chosen to show that it is a single item with multiple functions, including measuring angles in 15-degree increments, using the holes at 1 cm intervals as a guide for the length of lines during drawing, and opening the ruler to double the length. The design received a Good Design Award in 2020.\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/section>\n\t\t\t\t\t<!-- <a class=\"more\" href=\"https:\/\/www.midori-store.net\/SHOP\/42266006.html\" target=\"_blank\" rel=\"noopener\">MORE<\/a> -->\n\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t<figure id=\"year-2002\">\n\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-2002_image.jpg\" width=\"110\" height=\"250\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>2002<\/i>\n\t\t\t\t\t\tPAPER CRAFT Sticker \n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tOne of MIDORI\u2019s most popular series, <br>\n\t\t\t\t\t\tthese handmade stickers are created through the application <br>\n\t\t\t\t\t\tof a range of materials and production processes.\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<!-- <a class=\"more\" href=\"https:\/\/www.midori-store.net\/SHOP\/8734\/list.html\" target=\"_blank\" rel=\"noopener\">MORE<\/a> -->\n\t\t\t\t<\/figure>\n\t\t\t\t\n \t\t\t\t<figure id=\"year-2000\">\n\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-2000_image.jpg\" width=\"380\" height=\"380\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>2004<\/i>\n\t\t\t\t\t\tPAPER CRAFT Series\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tThis series of paper items features various individually handmade pieces <br>\n\t\t\t\t\t\tranging from stickers to cards. <br>\n\t\t\t\t\t\tThe freedom to easily create unique personalized cards <br>\n\t\t\t\t\t\tand letter paper by combining different elements was well received by users. <br>\n\t\t\t\t\t\tKinpu decorative envelopes made using a variety of materials <br>\n\t\t\t\t\t\tand featuring a three-dimensional design remain a popular item.\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<small>\n\t\t\t\t\t\t* Item shown in photo is PC Money Envelope Baby Shower White, currently the most popular product in the PAPER CRAFT Series.\n\t\t\t\t\t<\/small>\n\t\t\t\t\t<section class=\"details\">\n\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t4 million envelopes sold\n\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\tWhile continuing to respect the existing simple design of elements such as noshi, tanzaku and mizuhiki, which are core features of kinpu decorative envelopes to mark special occasions, MIDORI created items that express feelings of celebration through designs centered around materials and processes that provide a sense of three-dimensionality. The varied lineup catered to occasions ranging from weddings to births. The PC Money Envelope Baby Shower White was created based on the adage that a baby who takes their first mouthful from a silver spoon will live a trouble-free life. Over 4 million of this beloved item have been sold throughout its history and it remains a popular choice to this day.\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/section>\n\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t<figure id=\"year-2006\">\n\t\t\t\t\t\n\t\t\t\t\t<figure id=\"year-2006-1\">\n\t\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-2006-1_image.jpg\" width=\"230\" height=\"240\" alt=\"\"><\/div>\n\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t<i>2006<\/i>\n\t\t\t\t\t\t\tKami Series\n\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\tThe Kami Series, letter paper and envelopes <br>\n\t\t\t\t\t\t\tfeaturing bold designs featuring flowers <br>\n\t\t\t\t\t\t\tand other seasonal designs on washi paper, <br>\n\t\t\t\t\t\t\twas launched in 2006 and remains popular among its many fans.\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<section class=\"details\">\n\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\tThe Kami Series is designed to look great even with small amounts of writing. The washi paper is specially created in careful consideration of the characteristics of the flowers from each season. The attention to detail in the design also extends to the aesthetics of blank spaces, a commitment to drawing by hand, and showing flowers as they appear in nature, with flowers that bloom in trees at the top of the page and flowers that bloom from the soil at the bottom.\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/section>\n\t\t\t\t\t\t<!-- <a class=\"more\" href=\"https:\/\/www.midori-store.net\/SHOP\/104195\/list.html\" target=\"_blank\" rel=\"noopener\">MORE<\/a> -->\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\n\t\t\t\t\t<figure id=\"year-2006-2\">\n\t\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-2006-2_image.jpg\" width=\"184\" height=\"174\" alt=\"\"><\/div>\n\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t<i>2006<\/i>\n\t\t\t\t\t\t\tSwingbird\n\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\tThis self-righting correction tape dispenser <br>\n\t\t\t\t\t\t\tin the form of a chick won a Good Design Award in 2006.\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<!-- <a class=\"more\" href=\"https:\/\/www.midori-store.net\/SHOP\/39298006.html\" target=\"_blank\" rel=\"noopener\">MORE<\/a> -->\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\n\t\t\t\t\t<figure id=\"year-2006-3\">\n\t\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-2006-3_image.jpg\" width=\"320\" height=\"260\" alt=\"\"><\/div>\n\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t<i>2006<\/i>\n\t\t\t\t\t\t\tTRAVELER\u2019S notebook\n\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\tBorn from a company competition, <br>\n\t\t\t\t\t\t\tthe TRAVELER\u2019S notebook was released in 2006. <br>\n\t\t\t\t\t\t\tThe brand name was subsequently changed <br>\n\t\t\t\t\t\t\tfrom MIDORI to TRAVELLER\u2019S COMPANY and went on to gather a loyal following <br>of fans both in Japan and around the world.\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<a class=\"more\" href=\"https:\/\/www.travelers-company.com\/\" target=\"_blank\" rel=\"noopener\">MORE<\/a>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\n\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t<section id=\"year-2007\">\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>2007<\/i>\n\t\t\t\t\t\tCompany name changed to Designphil Inc.\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-2007_image.gif\" width=\"460\" height=\"84\" alt=\"\"><\/div>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tThe company changed its name to Designphil Inc. <br>\n\t\t\t\t\t\twhile maintaining the brand name MIDORI.\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/section>\n\t\t\t\t\n\t\t\t\t<figure id=\"year-2008\">\n\t\t\t\t\t\n\t\t\t\t\t<figure id=\"year-2008-1\">\n\t\t\t\t\t\t<div class=\"image logo_70th\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-2008-1_image.jpg\" width=\"210\" height=\"270\" alt=\"\"><\/div>\n\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t<i>2008<\/i>\n\t\t\t\t\t\t\tMD Notebook\n\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\tMD PAPER has been exactingly designed to be ideal <br>\n\t\t\t\t\t\t\tfor writing since its creation in the 1960s. <br>\n\t\t\t\t\t\t\tThe MD Notebook was created to make the most of the paper\u2019s unique <br>\n\t\t\t\t\t\t\tcharacteristics in pursuit of a comfortable writing experience.\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<small>\n\t\t\t\t\t\t\t* Packaging shown is packaging currently in use.\n\t\t\t\t\t\t<\/small>\n\t\t\t\t\t\t<a class=\"more\" href=\"https:\/\/www.midori-japan.co.jp\/md\/en\/\" target=\"_blank\" rel=\"noopener\">MORE<\/a>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\n\t\t\t\t\t<figure id=\"year-2008-2\">\n\t\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-2008-2_image.jpg\" width=\"184\" height=\"260\" alt=\"\"><\/div>\n\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t<i>2008<\/i>\n\t\t\t\t\t\t\tD-CLIPS\n\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\tBy infusing regular paper clips with design features, <br>\n\t\t\t\t\t\t\tD-CLIPS turned a disposable item <br>\n\t\t\t\t\t\t\tinto something users want to use again and again. <br>\n\t\t\t\t\t\t\tThe popularity of this item went beyond specialist stationary retailers <br>\n\t\t\t\t\t\t\tand they can now also be found in general stores.\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<a class=\"more\" href=\"https:\/\/www.midori-japan.co.jp\/english\/products\/clips\/#d-clips\" target=\"_blank\" rel=\"noopener\">MORE<\/a>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\n\t\t\t\t\t<figure id=\"year-2008-3\">\n\t\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-2008-3_image.jpg\" width=\"280\" height=\"380\" alt=\"\"><\/div>\n\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t<i>2008<\/i>\n\t\t\t\t\t\t\tKirei Letter Pad \n\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\tAs the number of people who had never written <br>\n\t\t\t\t\t\t\ta letter continued to increase, <br>\n\t\t\t\t\t\t\tthis letter pad was packed with features to enable users <br>\n\t\t\t\t\t\t\tto write beautiful letters from the very start <br>\n\t\t\t\t\t\t\tand became one of MIDORI\u2019s most iconic items overnight.\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<section class=\"details\">\n\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\tThe pad\u2019s most striking feature is the inclusion of a \u201csecret underlay\u201d. Inspired by the fact that having a centerline to refer to helps to create beautiful handwriting, simply laying this sheet under the paper enabled users to align the center and size of each letter while writing. The spacing of the lines on the narrow ruled sheets were set based on measurements of the size and spacing of letters in correspondence received from customers.\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/section>\n\t\t\t\t\t\t<!-- <a class=\"more\" href=\"https:\/\/www.midori-store.net\/SHOP\/155884\/159506\/list.html\" target=\"_blank\" rel=\"noopener\">MORE<\/a> -->\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\n\t\t\t\t\t<figure id=\"year-2008-4\">\n\t\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-2008-4_image.jpg\" width=\"254\" height=\"282\" alt=\"\"><\/div>\n\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t<i>2008<\/i>\n\t\t\t\t\t\t\tMessage Cardboard with Sticker\n\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\tBy enabling group members to write their messages on the included stickers, <br>\n\t\t\t\t\t\t\tthis revolutionary item allowed users to adorn their Message Cardboard <br>\n\t\t\t\t\t\t\twith vibrant displays more easily than ever before.\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<section class=\"details\">\n\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\tThe Message Cardboard with Sticker was created to solve common challenges faced by users of Message Cardboards, including difficulty getting messages together and collecting messages from people who live far away. This new innovation enabled users to write from afar and keep their messages private.\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/section>\n\t\t\t\t\t\t<!-- <a class=\"more\" href=\"https:\/\/www.shikishi.net\/products\/seal.html\" target=\"_blank\" rel=\"noopener\">MORE<\/a> -->\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\n\t\t\t\t\t<figure id=\"year-2008-5\">\n\t\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-2008-5_image.jpg\" width=\"116\" height=\"298\" alt=\"\"><\/div>\n\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t<i>2008<\/i>\n\t\t\t\t\t\t\tPAPER CRAFT museum\n\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\tThis new series of paper communication items expressed warmth <br>\n\t\t\t\t\t\t\tin everyday life through the excitement of choosing, <br>\n\t\t\t\t\t\t\tthe pleasure of making, and the joy of giving.\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<!-- <a class=\"more\" href=\"https:\/\/www.midori-japan.co.jp\/pc\/\" target=\"_blank\" rel=\"noopener\">MORE<\/a> -->\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\n\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t<\/section>\n\t\t\t\n\t\t\t<section id=\"decade-2010s\">\n\t\t\t\t\n\t\t\t\t<header>\n\t\t\t\t\t<div class=\"image\" style=\"perspective-origin: 50% -3197.22%;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/decade-2010s_image.jpg\" width=\"1440\" height=\"700\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t2010s\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<ol>\n\t\t\t\t\t\t<li>2010: The Japanese space probe Hayabusa returns to Earth<\/li>\n\t\t\t\t\t\t<li>2012: Tokyo Skytree opens<\/li>\n\t\t\t\t\t\t<li>2013: Mt. Fuji is officially registered as a World Heritage site<\/li>\n\t\t\t\t\t<\/ol>\n\t\t\t\t<\/header>\n\t\t\t\t\n\t\t\t\t<figure id=\"year-2010\">\n\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-2010_image.jpg\" width=\"242\" height=\"250\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>2010<\/i>\n\t\t\t\t\t\tOrigami Origami\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tWhether wrapping small gifts or creating table arrangements, <br>\n\t\t\t\t\t\tthis item made origami into a means of expressing heartfelt emotions, <br>\n\t\t\t\t\t\tadding a new dimension to this traditional craft through the power of design.\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<!-- <a class=\"more\" href=\"https:\/\/www.midori-japan.co.jp\/chotto\/products\/origami-origami\/\" target=\"_blank\" rel=\"noopener\">MORE<\/a> -->\n\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t<figure id=\"year-2011\">\n\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-2011_image.jpg\" width=\"218\" height=\"296\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>2011<\/i>\n\t\t\t\t\t\tMemorization notebook\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tThis dedicated notebook for memorization came fitted with <br>\n\t\t\t\t\t\ta red sheet for users to check their progress.<br>\n\t\t\t\t\t\tThe unprecedented concept went on to become patented.\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<section class=\"detailsMov\">\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t<span class=\"mov-wrap\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/LSKNQC4Mlnc?si=EmCWXgxIaJUCIacs\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/span>\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/section>\n\t\t\t\t\t<!-- <a class=\"more\" href=\"https:\/\/www.midori-store.net\/SHOP\/15052006.html\" target=\"_blank\" rel=\"noopener\">MORE<\/a> -->\n\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t<figure id=\"year-2013\">\n\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-2013_image.jpg\" width=\"228\" height=\"260\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>2013<\/i>\n\t\t\t\t\t\tClear Faced Bag\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tThese adorable bags transformed any item into a wonderful gift in an instant. <br>\n\t\t\t\t\t\tThey became an overnight hit upon release, <br>\n\t\t\t\t\t\tproviding an opportunity to meet greater demand <br>\n\t\t\t\t\t\tfor small gifts in the stationery market.\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<!-- <a class=\"more\" href=\"https:\/\/www.midori-japan.co.jp\/chotto\/products\/clear-faced-bag\/\" target=\"_blank\" rel=\"noopener\">MORE<\/a> -->\n\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t<figure id=\"year-2016\">\n\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-2016_image.jpg\" width=\"390\" height=\"258\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>2016<\/i>\n\t\t\t\t\t\tXS Stationery\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tContinuing on from the longstanding success of the COLOR STATIONERY series, <br>\n\t\t\t\t\t\tthis item expands to new frontiers of integrating function with <br>\n\t\t\t\t\t\tdesign based on the concept of creating some of the world\u2019s smallest products.\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<a class=\"more\" href=\"https:\/\/www.midori-japan.co.jp\/english\/products\/xs\/\" target=\"_blank\" rel=\"noopener\">MORE<\/a>\n\t\t\t\t<\/figure>\n\n\t\t\t\t<figure id=\"year-2018\">\n\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-2018_image.jpg\" width=\"291\" height=\"323\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>2018<\/i>\n\t\t\t\t\t\tCarton Opener\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tThe versatile Carton Opener can be used for a variety of purposes, <br>\n\t\t\t\t\t\tfrom unpacking cardboard boxes to opening envelopes or cutting single pages <br>\n\t\t\t\t\t\tfrom magazines and newspapers. <br>\n\t\t\t\t\t\tThe design has continued to be iterated upon since its release.\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<section class=\"detailsMov\">\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t<span class=\"mov-wrap\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/UGzYi5jwlvA\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/span>\n\t\t\t\t\t\t\t<span class=\"mov-txt\">The original design is based on the Carton Cutter, which was released in 2002. Unfortunately, a number of issues saw this item discontinued after two to three years. Over a decade later, the product was reborn as the Carton Opener. The ceramic blade provides excellent longevity and is safely covered when not in use. In constant pursuit of an easy to hold shape, a foldable round design was also developed. The 2020 edition saw new evolutions such as replaceable blades and the inclusion of magnets on both sides for seamless adherence to surfaces. The design received a Good Design Award in the year of its release.<\/span>\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/section>\n\t\t\t\t<\/figure>\n\n\t\t\t\t<figure id=\"year-2019\">\n\n\t\t\t\t\t<figure id=\"year-2019-1\">\n\t\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-2019-1_image.jpg\" width=\"470\" height=\"260\" alt=\"\"><\/div>\n\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t<i>2019<\/i>\n\t\t\t\t\t\t\tQuick Open Memo Patto\n\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\tThe Quick Open Memo Patto is unlike any notepad that came before it. <br>\n\t\t\t\t\t\t\tWith glue only applied to the left-hand side of the paper, <br>\n\t\t\t\t\t\t\tit enables users to open to the next fresh page immediately. <br>\n\t\t\t\t\t\t\tPeeling off each sheet in the manner of a writing pad also keeps used <br>\n\t\t\t\t\t\t\tand unused pages separate, helping users open to the next new page immediately.\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<section class=\"detailsMov\">\n\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t<span class=\"mov-wrap\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Qpad6iQqtnk\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/span>\n\t\t\t\t\t\t\t\t<span class=\"mov-txt\">This item was created to provide a new memo pad that went beyond MIDORI\u2019s longstanding hit, the Diamond memo. The innovative design resolved a common issue faced by many users of ring memo pads by eliminating the inconvenience of holding new pages in place with clips or sticky notes. <br>\n\t\t\t\t\t\t\t\tThe design received a prize in the Functionality Division at the STATIONERY OF THE YEAR 2019 awards and a Good Design Award in 2020, in addition to being selected for Volume 21 of the JIDA Design Museum Selection.<\/span>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/section>\n\t\t\t\t\t<\/figure>\n\n\t\t\t\t\t<figure id=\"year-2019-2\">\n\t\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-2019-2_image.jpg\" width=\"472\" height=\"207\" alt=\"\"><\/div>\n\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t<i>2019<\/i>\n\t\t\t\t\t\t\tNonslip Aluminum Ruler\n\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\tWith its nonslip features, <br>\n\t\t\t\t\t\t\tthis aluminum ruler is ideal for precision cutting work. <br>\n\t\t\t\t\t\t\tWhen the center is held down, <br>\n\t\t\t\t\t\t\tthe nonslip feature on the back firmly anchors the ruler in place. <br>\n\t\t\t\t\t\t\tHolding down the ends lifts the nonslip section from the page, <br>\n\t\t\t\t\t\t\tallowing for smooth movement to a new position. <br>\n\t\t\t\t\t\t\tIn 2019, the design was featured in the BEST100 at the Good Design Awards <br>\n\t\t\t\t\t\t\tand received an Honorable Mention at the Design Intelligence Awards (DIA).\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<section class=\"detailsMov\">\n\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t<span class=\"mov-wrap\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/3u1OAUjqtSg\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/span>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/section>\n\t\t\t\t\t<\/figure>\n\t\t\t\t<\/figure>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/section>\n\n\t\t\t<section id=\"decade-2020s\">\n\t\t\t\t\n\t\t\t\t<header>\n\t\t\t\t\t<div class=\"image\" style=\"perspective-origin: 50% -3819.45%;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/decade-2020s_image.jpg\" width=\"1440\" height=\"700\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t2020s\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<ol>\n\t\t\t\t\t\t<li>2020: COVID-19 pandemic<\/li>\n\t\t\t\t\t\t<li>2020: Olympic and Paralympic Games Tokyo postponed for one year<\/li>\n\t\t\t\t\t\t<li>2020: Fugaku crowned the world\u2019s fastest supercomputer<\/li>\n\t\t\t\t\t<\/ol>\n\t\t\t\t<\/header>\n\n\t\t\t\t<figure id=\"year-2020-1\">\n\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-2020-1_image.jpg\" width=\"390\" height=\"258\" alt=\"\"><\/div>\n\t\t\t\t\t<h1>\n\t\t\t\t\t\t<i>2020<\/i>\n\t\t\t\t\t\tPaintable Stamp\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t<p>\n\t\t\t\t\t\tAs people began to spend more at home as a result of COVID-19, <br>\n\t\t\t\t\t\tthe number of opportunities to engage in writing by hand also grew. <br>\n\t\t\t\t\t\tThese stamps featuring hand drawn designs can be enjoyed in a variety of ways, <br>\n\t\t\t\t\t\tfrom decorating notebooks and dairies to giftwrapping. <br>\n\t\t\t\t\t\tThese stamps enable users who aren\u2019t confident in their drawing <br>\n\t\t\t\t\t\tto create designs with a single push <br>\n\t\t\t\t\t\tand became popular items immediately after their release.\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<section class=\"detailsMov\">\n\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t<span class=\"mov-wrap\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/sI4ygmHZkWw\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/span>\n\t\t\t\t\t\t\t<span class=\"mov-wrap\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/yDRr8_1YXJY\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/span>\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/section>\n\t\t\t\t<\/figure>\n\n\t\t\t\t<section id=\"year-2020-2\">\n\t\t\t\t\t<div class=\"image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.midori-japan.co.jp\/english\/wp-content\/themes\/midori2018\/about\/history\/images\/year-2020-2_image.png\" width=\"322\" height=\"288\" alt=\"\"><\/div>\n\t\t\t\t\t<a class=\"more\" href=\"\/70th\/english\/\" target=\"_blank\" rel=\"noopener\">MORE<\/a>\n\t\t\t\t<\/section>\n\n\t\t\t<\/section>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>A HISTORY of MIDORI 1950s 1960s 1970s 1980s 1990s 2000s 2010s 2020s 1950s 1953: Advent of broadcast television in Japan 1954: Tokyo Metro Marunouchi Line opens 1958: Construction of Tokyo Tower completed 1950 Midori Shokai Co., Ltd. Established. The company\u2019s first product is letter paper with the courier symbol. Midori Shokai Co., Ltd. was established in 1950. Midori means \u201cgreen\u201d in Japanese and was chosen as the company name to represent the strength of a plant spreading its green leaves in a field. In addition to letter paper, which remains central to the MIDORI brand to this day, the company also expanded to other paper products, including notebooks and sketchbooks. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":391,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-804","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.midori-japan.co.jp\/english\/wp-json\/wp\/v2\/pages\/804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.midori-japan.co.jp\/english\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.midori-japan.co.jp\/english\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.midori-japan.co.jp\/english\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.midori-japan.co.jp\/english\/wp-json\/wp\/v2\/comments?post=804"}],"version-history":[{"count":4,"href":"https:\/\/www.midori-japan.co.jp\/english\/wp-json\/wp\/v2\/pages\/804\/revisions"}],"predecessor-version":[{"id":3155,"href":"https:\/\/www.midori-japan.co.jp\/english\/wp-json\/wp\/v2\/pages\/804\/revisions\/3155"}],"up":[{"embeddable":true,"href":"https:\/\/www.midori-japan.co.jp\/english\/wp-json\/wp\/v2\/pages\/391"}],"wp:attachment":[{"href":"https:\/\/www.midori-japan.co.jp\/english\/wp-json\/wp\/v2\/media?parent=804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}